CAA survey reveals Canadians remain eager to travel, but rising costs, global instability, and shifting U.S. attitudes are reshaping how and where they travel

Canadians remain passionate about exploring new destinations, but changing global dynamics are reshaping how and where they travel. According to CAA’s Travel Wise National survey, more than half of Canadians (51 percent) say geopolitical and economic factors, such as instability abroad, a perception of the U.S. as being less welcoming, and rising travel costs, are influencing where Canadians choose to travel.

Shifting Destinations and Attitudes

Travel patterns are evolving. The survey shows that in 2025, only 22 percent of Canadians planned to visit the U.S., an 11 percent drop from 2024. Instead, many are opting to stay within Canada (40 percent) or explore international destinations. The perception of the U.S. as less welcoming, coupled with rising travel costs and global instability, is prompting Canadians to reconsider their travel plans.

"Canadians are adventurous by nature, but today’s travellers are making more thoughtful decisions," says Angel Blair, Communications Manager. "We’re seeing a clear trend toward exploring closer to home and seeking out new international experiences, all while keeping an eye on safety and value."

Travel Insurance: A Critical, Yet Overlooked, Safeguard

While Canadians feel confident travelling within their own country, many assume “home turf” means low risk. This misconception leaves millions exposed to unexpected costs when trips don’t go as planned. The survey found that 58 percent of travellers had insurance on their last trip, leaving 4 in 10 Canadians unprotected. More concerning is that 64 percent did not have travel insurance when travelling within Canada.

“Recent stories have highlighted Canadians facing unexpected medical bills, trip interruptions, and emergency expenses while travelling within Canada, often because they didn’t realize their regular provincial health coverage or credit card benefits had limits,” says Shaun Weber, Member Services Manager. “If something were to happen, provincial healthcare only partially covers you outside of your home, and sometimes, not at all, covering only basic emergency medical services when travelling in another province.”

Among those who travelled uninsured, 44 percent believed coverage wasn’t needed, and 29 percent thought their provincial government’s health plan would suffice. However, provincial healthcare only partially covers emergency medical services in other provinces, and sometimes not at all.

"Travel insurance isn’t just for international trips," adds Weber. "Even within Canada, unforeseen events like medical emergencies or trip cancellations can lead to significant expenses. We encourage all travellers to consider insurance as an essential part of their travel plans."

With recent geopolitical incidents in Cuba, Mexico, and the Middle East, Travel Wise is focused on helping Canadians understand risk, avoid misinformation, and make decisions grounded in facts rather than fear or speculation. Here are some tips:

1. Understand what an “avoid non-essential travel” advisory really means: Travel advisories reflect real-time safety risks, and an “avoid non-essential travel” signal indicates rapidly changing conditions that may change quickly, and support may be limited.
2. Know that advisories can affect your insurance and your exit options: Travelling against government advice can limit your travel insurance, including medical care or emergency evacuation. Coverage must be in place before conditions deteriorate.
3. Flexibility is essential, review cancellation and change policies now: Travellers should proactively confirm cancellation deadlines, refund eligibility, rebooking options for all reservations, and understand the limits of credit card protections, employee benefits, and pension coverage benefits.
4. Stay connected to Canada while abroad: Canadians should monitor official updates from Global Affairs Canada and register with the Registration of Canadians Abroad service before departure or while on location if something arises.
5. Rely on reputable sources and be cautious of misinformation online: Canadians should rely on official government sources, established travel organizations, and verified news outlets for travel guidance.

Cancelled or delayed flights remain a top concern. CAA’s Air Passenger Help Guide offers a straightforward resource for travellers facing disruptions. Unlike lengthy federal regulations, the guide answers common questions in five clicks or fewer, helping Canadians understand their rights.

Top 10 Tips for Smooth Travels

1. Review cancellation policies for all bookings.
2. Ensure documentation is up-to-date—renew passports early.
3. Check the Government of Canada travel advisories for your destination and register with them if you are travelling internationally.
4. Consult your physician about vaccines and medications.
5. Purchase travel insurance at the time of booking.
6. Arrive early at the airport—at least two hours for domestic, three for international flights.
7. Stay connected with up-to-date travel information.
8. Note emergency contact numbers and keep them handy.
9. Protect your ID with digital and paper copies.
10. Pack your carry-on wisely with essentials.

Learn more about the Saskatchewan and Manitoba CAA Travel Wise National survey results.

For more information, please contact: 

Angel Blair
Communications Manager
CAA Saskatchewan
306.216.7362
Angel.Blair@caask.ca