Posted:
CAA Saskatchewan Partnership Specialist
Department: Marketing / Customer Experience
Reports To: Business Development Manager
Location: Regina, Hybrid
Employment Type: Full-Time
About the Role
We’re seeking a detail-oriented, customer-focused CAA Partnership Specialist to help manage and grow our customer loyalty and rewards initiatives. This role supports the daily operations of our loyalty program, assists in executing campaigns and promotions, and ensures that members have a seamless experience from enrollment to redemption.
Key Responsibilities
Program Administration
- Act as operational lead on our Net Promoter Score close-the-loop process when members provide feedback on partner experiences.
- Act as operational lead on national gift card program, liaising with program provider and internal teams to attain member usage and appropriate fulfilment.
- Assist in the day-to-day management of the loyalty rewards program, including partner onboarding, partner offer updates, and rewards fulfillment.
- Monitor program performance metrics, redemptions, and member engagement reports.
Customer Support & Engagement
- Partner with demand generation and content teams to create targeted campaigns and partner-related content (blogs, webinars, case studies, etc.).
- Respond to member inquiries via email, chat, or phone regarding program benefits, reward points, and redemption issues.
- Identify and escalate recurring customer issues or technical problems to the appropriate teams.
- Support member retention efforts through proactive communication and personalized outreach.
Marketing & Promotion Support
- Develop comprehensive GTM plans for CAA partner offers, including scheduling and coordination with partners for handoff to Marketing & Communications teams.
- Working with partners to gain approval on CAA marketing efforts.
- Create sales tools, product decks, and FAQs to equip training teams and frontline sales agents.
- Providing support on partner contracts and internal planning documents as needed.
- Assist in developing content and collateral that drive program awareness and participation.
Reporting & Insights
- Conduct performance analysis on member engagement with partners and tracking performance in appropriate tools, making recommendations where necessary.
- Conduct market and competitive analyses to understand member needs and potential partner-category fit.
- Track and analyze key performance indicators (KPIs), such as member growth, engagement, and redemption rates.
Qualifications & Skills
Required:
- Associate’s or Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–5 years of experience in customer service, marketing, or loyalty/rewards program support.
- Excellent communication and problem-solving skills.
- Strong attention to detail and organizational skills.
- Proficiency with Microsoft Office (Excel, PowerPoint, Word) and CRM or loyalty software.
Preferred:
- Experience with marketing automation tools.
- Knowledge of customer segmentation and engagement strategies.
- A passion for customer experience and brand loyalty.